Fundamentals
What Is GEO? Generative Engine Optimization Explained
GEO is the practice of structuring content so AI engines cite it in their answers. Here's what it is, how it differs from SEO, and how to start.
Practical, tool-backed guides for ranking in ChatGPT, Perplexity, and Google AI Overviews — updated as the landscape shifts.
What GEO covers
Tested strategies and tool breakdowns — no filler, just what works in AI search.
Fundamentals
GEO is the practice of structuring content so AI engines cite it in their answers. Here's what it is, how it differs from SEO, and how to start.
Fundamentals
SEO gets you ranked in a list. GEO gets you cited inside the AI's answer. Here's exactly where the tactics diverge — and how to do both.
Tool Reviews
We scored 8 leading GEO and AI-search tools across citation rate, ease of use, and value. Here's what actually moved the needle.
Strategy
Schema markup, citation-friendly structure, and the entity coverage patterns that make AI models trust your content as a source.
Case Study
A step-by-step breakdown of the content changes that led to consistent Perplexity citations — tracked with screenshots.
Independently tested. Scored on how much they actually move your AI-search visibility.
7 changes you can make this week to start appearing in AI-generated answers. No fluff — just the actions that moved the needle in my own tests.
No spam. Unsubscribe any time.
I test GEO and AI-search strategies so you don't have to. Independent reviews, no agency bias.
All tool reviews are based on hands-on testing. Affiliate links help keep the lights on — see the disclosure below for details.